Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

Meta has confirmed multiple disruptions affecting WhatsApp Cloud API and advertising services, including ad delivery, ad ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group. Google Ads’ ad sharing, which lets a single ad be reused across multiple ad ...

The ad personalization approach is called “Topics API,” and its goal is to replace tracking cookies in Chrome with a privacy-preserving alternative. The new system addresses how many websites and ad ...

Over the past 18 months, Google has pushed to improve Chrome extension security—a welcome goal given the sketchy morass of extensions that have been out there for years. But one proposed change ...

Jules joined the Android Police team in 2019. He currently produces videos, creates art for our stories, and edits our podcast. Before that, he wrote features and news, managed our weekend content, ...

Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy. The company has been ...