In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...
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Are broad match keywords taking over PPC in 2026?
A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad match and discovers an entirely new stream of revenue. Same feature, ...
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent. Broad match used to mean “more reach, less relevance.” Now it ...
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Google is retiring legacy Search automation tools, including Dynamic Search Ads ...
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