Duracell partnered with Postmates to make this holiday season merrier than ever with an on-demand battery delivery service called the Duracell Express. In celebration of the season of giving, families ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Tugging on the heartstrings is a common marketing tactic ...

When it comes to planning a magical family Christmas, the slightest thing can bring the whole event crashing down. As every parent knows, it’s easy to forget an overlooked essential – the batteries ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Forget the sentimentality, the jingling bells and the food porn involving mince pies and crisp turkeys – THIS is how you really make a Christmas advert. Duracell have pulled out all of the stops for ...

Ahead of a crucial Christmas period, Duracell has managed to charge up its presence on TikTok through a game embedded in one of the platform’s filters. The battery brand’s breakthrough has brought it ...

Duracell and Star Wars are getting in early to remind you that Christmas is just around the corner. Duracell has launched a Christmas campaign ahead of the launch of the next Star Wars movie in ...

Duracell has launched a holiday tie-in to the next installment in the Star Wars universe: Rogue One: A Star Wars Story ahead of that film’s release in December. The 60-second spot “How the Rebels ...

Feel you haven't had enough Christmas magic yet? Want to rediscover that childlike frisson of excitement you had when anything seemed possible at this time of year? Then watch this lovely little ...

Few films have such closely guarded secrets than Star Wars: The Force Awakens but it looks like it could all be undone by a battery advert. Duracell - of seemingly never-ending bunny fame - has ...