Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

The demand for sustainable solutions is growing at an unprecedented rate. As consumers increasingly recognize the detrimental impact of traditional packaging on our planet and human health, there is a ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

TEAM Concept reports that premium packaging is a key growth strategy for retailers, enhancing perceived value and enabling brands to compete on experience, not price.

On Tuesday, Coca-Cola (US:KO) said it would unveil new, smaller packaging to meet the reality of consumer inflation. The products include quarter-liter bottles and multi-packs with fewer cans in the ...

Plastic bags have long been one of the most widely used packaging products across retail, food, and consumer goods industries ...

AI is accelerating packaging innovation—but long-term success depends on defining the right problems before seeking the right ...

Graphic Packaging Holding Co (NYSE:GPK) reported a Q3 FY23 revenue decrease of 4% Y/Y to $2.349 billion, missing the consensus of $2.469 billion. Revenue was impacted by $223 million of unfavorable ...