NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

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NEW YORK—Charter Communications' Spectrum Reach ad sales unit has completed the acquisition of ShowSeeker, provider of a cloud-based order management system. Spectrum Reach reported that the deal will ...

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Linear TV is taking a programmatic turn. Charter’s full linear footprint is going programmatic, the result of a partnership announced Wednesday between Spectrum Reach, the ad sales division of Charter ...

Add Yahoo as a preferred source to see more of our stories on Google. Spectrum logo on screen Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ...

CARSON CITY, Nev.--(BUSINESS WIRE)--ShowSeeker, creator of the U.S. advertising industry’s fastest-growing, cloud-based order management system, today announced a collaboration with Spectrum Reach, ...

The deal will be a relocation of Spectrum’s headquarters, currently about eight blocks north at 1633 Broadway. Spectrum will move into its new office in the 30-story tower in the fall, Rudin said. “We ...

Spectrum Reach has debuted a new B2B branding campaign, “Delivering Connections: The Game Show.” The 30-second spots are airing in 88 markets across Spectrum Reach’s footprint, including in Los ...

Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ...

Initiative will Provide Eligible Small Businesses Access to a Free Ad Campaign Worth $15,000, Plus Marketing and Creative Support, and Educational Resources "Small underserved businesses are critical ...