A recent study from OmniVirt revealed that 360-degree virtual reality ads perform appreciably better than regular advertising across metrics such as click-through rates, viewability, and video ...

Samsung rushed to get its Gear VR Innovator Edition on sale and it has rushed out its Milk VR app to give users something to watch on the Note 4-powered VR headset. Essential reading: The best VR ...

Shooting 360-degree or VR video used to require a huge budget and months of post-processing, but these days you can get near-studio quality from off-the-shelf cameras. The number of consumer virtual ...

There's a small lie that's snowballing into a huge lie when it comes to 360-degree videos and virtual reality. You see, with the rise of VR, there's been an inevitable rush to produce content for it.

360-degree and virtual reality video may be the hottest new trend in entertainment, but it turns out most people can't really be bothered to move their head. The growth in popularity of affordable VR ...

Facebook believes that video is the future. Not just any video, but immersive 360-degree video that approaches virtual reality. Of course, creating such video requires a very different breed of camera ...

Vimeo trails bigger rival YouTube in supporting the 360-degree uploads watchable on virtual-reality headsets, but it is offering other perks to creators. Joan E. Solsman was CNET's senior media ...

YouTube is providing creators of virtual reality (VR) and 360-degree videos with a new specialized metric called heatmaps that show where viewers are looking at the video content and how long they are ...

Add Yahoo as a preferred source to see more of our stories on Google. Addressing the needs of serious virtual-reality virtuosos, London-based Roto VR is gearing up to begin deliveries of its VR Chair, ...

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns. Brands across numerous industries have seen ...

The consumer electronics industry is evolving every day, and the world of cameras is no exception. We’re seeing incredible things happen with photography, and recent products like the GoPro Fusion and ...

At the International CES mega show in Las Vegas, virtual reality hardware makers moved the needle on both consumption and creation devices for formats like VR and 360-degree video. Specifically in the ...